Copywriting is using words to persuade people to take action. It's marketing writing designed to get people to buy your product, sign up for your newsletter, book a call, or click "add to cart."

Unlike writing that exists purely to inform or entertain, copywriting is strategically crafted to move people from browsing to buying. Every headline, call-to-action, and product description combines psychology, creativity, and business strategy to speak directly to your audience.

You see copywriting everywhere: websites, ads, social media, emails, billboards, sales pages. If words are trying to sell you something or get you to do something, that's copy at work.

When it's done well, you don't even notice it's selling to you.

Note: Copywriting is different from "copyright," which refers to the legal right to reproduce or sell someone's work.

Copywriting sells. Content writing tells. And sometimes there's overlap.

Copywriters write to get you to take action: buy now, sign up, click here. It's strategic, persuasive, and usually concise. Think ads, sales pages, email campaigns, and product descriptions.

Content writers focus on informing, educating, or entertaining. They write blog posts, articles, guides, and resources that build trust and keep people engaged. It's the long game.

Of course, there's overlap. Good copy informs, and good content can persuade, so many writers do both. If you need words that drive immediate action, you want a copywriter. If you need to establish authority and nurture long-term relationships, you want a content writer.

Need both? Let's talk about how I can help.

You can absolutely write it yourself, just like you can cut your own hair or represent yourself in court. The question is: should you?

Here's the thing: you know your business better than anyone. But a copywriter knows how to translate what's in your head into words that resonate with your audience. I know how to structure a message, connect emotionally, and write in a way that actually converts.

Plus, you're already wearing multiple hats in your business. Writing effective copy takes time, strategy, and skill. I can free you up to do what you do best while making sure your message doesn't get lost or sound like every other business in your industry.

Think of it as an investment, not an expense. Good copy pays for itself.

It depends on the scope of the project. A single landing page is different from a full website rewrite, and a one-off email is different from a multi-month campaign.

I typically work on a project basis rather than hourly, which means you know exactly what you're paying upfront. (No surprise invoices!)

Healthcare and pharmaceutical content may be priced differently due to the research and regulatory compliance involved.

The best way to get an accurate quote is to tell me what you need. I'll provide a clear proposal with pricing, deliverables, and timeline before we start.

Every project is different, but here's the general flow:

Discovery (1-2 days): We talk through your goals, audience, and what success looks like. I gather any existing materials, brand guidelines, or research you have.

Research & Strategy (2-5 days): I dive into your industry, competitors, and audience. I map out the messaging before writing anything.

First Draft (3-7 days): I write the copy and send it over for your review.

Revisions (2-5 days): We refine based on your feedback. Most projects include two rounds of revisions.

Total timeline: Most projects take 1-3 weeks from kickoff to final delivery, depending on complexity and how quickly we can move through feedback rounds.

Rush projects are possible depending on my schedule. If you have a tight deadline, let me know upfront and I'll let you know if I can make it work.

Yes. That's actually a huge part of what I do.

Your brand voice is what makes you sound like you, not like every other business in your industry. Whether you're casual and conversational, polished and professional, or somewhere in between, I adapt to how you naturally communicate.

Before I write anything, I study your existing materials, how you talk about your business, and what resonates with your audience. I'm not here to impose my style on your brand. I'm here to sound like the best version of you.

If you already have brand guidelines or a style guide, great. I'll follow them. If you don't, no problem. We'll figure it out together through the discovery process.

The goal is for people to read the copy and think "this sounds exactly like [your business]," not "this sounds like it was written by someone else."