(TL;DR: Words that persuade people to take action and make your business money)

Copywriting is the art (and science) of using words to persuade people to take action. It’s marketing writing with a mission—whether it be to get people to buy your product, sign up for your newsletter, book a call, or finally click that “add to cart” button they’ve been hovering over.

Unlike types of writing that exist purely to inform or entertain, copywriting is strategically crafted to move people from “just browsing” to “yes, please”. Every headline, call-to-action, and product description utilize psychology, creativity, and business strategy to speak the language of your audience.

You see copywriting everywhere: on websites, in ads, across social media, in your inbox, on billboards, in sales pages. Basically, if words are trying to sell you something or get you to do something, that’s copy at work.

And when it’s done well…you don’t even notice it’s selling to you!

P.S: Copywriting is very different from “copyright”, which refers to the exclusive, and legal, right to reproduce or sell someone’s work.

(TL;DR: Classic question. Copywriting sells, while content writing tells. And sometimes there is overlap.)

Copywriters write the exciting stuff intended to get you to do something—buy now, sign up, click here, etc. It is strategic, persuasive, and usually pretty concise. Think ads, sales pages, email campaigns, and product descriptions.

On the other hand, content writers focus on informing, educating, or entertaining. They write blog posts, articles, guides, and resources that build trust and keep people hanging around. It’s the long game.

Of course, there is overlap between the two. Good copy informs, and good content can persuade, so many writers do both. However, if you need words that drive immediate action, you want a copywriter. If you need to establish authority and nurture long-term relationships, you want a content writer. Need both? Well, that’s why some of us where multiple hats. Book a call today to discuss!

(TL;DR: You can… but you shouldn’t have to.)

You can absolutely write it yourself—just like you can cut your own hair (we’ve all been there) or represent yourself in court (hopefully, we’ve not all been there). The question is: should you?

Here’s the thing: you know your business better than anyone. But a copywriter knows how to translate the stuff in your head into words that resonate with your audience. We know how to structure a message, hit emotional triggers, and write in a way that actually converts.

Plus, you’re probably (definitely) already wearing nineteen different hats in your business. Writing effective copy takes time, strategy, and a particular skill set. I can help free you up to do what you do best, while making sure your message doesn’t get lost in translation (or worse, sound like every other business in your industry).

Think of it as an investment, not an expense. Good copy pays for itself—sometimes many times over.

(TL;DR: Plot twist: you’re surrounded by copywriting all day, every day. You just might not realize it.)

That email subject line that made you actually open the message instead of deleting it? Copywriting. The product description that convinced you this was exactly the thing you needed (even though you didn't know you needed it five minutes ago)? Copywriting. The website that made you think "finally, someone gets it" and hand over your credit card info? Also… copywriting.

Every ad you've ever clicked, every "learn more" button you've ever pressed, every Instagram caption that made you stop scrolling—that's all strategic copywriting doing its job. It's the reason you know certain brand slogans by heart, the reason you felt compelled to join that waitlist, and probably the reason you're on at least three email lists you don't remember signing up for.

But here's the thing: good copywriting doesn't feel like you're being sold to. It feels like a conversation with someone who understands your problem and happens to have the solution. It makes you feel seen, heard, and maybe a little excited about whatever it's offering.

Bad copywriting, on the other hand? That's the stuff that makes you cringe, click away, or wonder if a robot wrote it. You know it when you see it—because you immediately stop reading.

So, whether you realize it or not, copywriting is shaping your decisions, your purchases, and probably your browser history. The question isn't whether you're impacted by it—it's whether the copywriting you're encountering is actually good enough to make you take action.

(TL;DR: Copywriters write the words that make your business money. And yes, it's harder than it looks.)

Fair question—because "copywriter" sounds like it could mean anything from "person who writes copy machine manuals" to "someone who deals with copyright law" (neither of which is correct, by the way).

To put it straight: a copywriter writes words that are designed to make people do something, whether that be buy a product, book a service, sign up for a newsletter, or click a link. Whatever the goal is, that's what the words are created to accomplish.

We're the ones behind the website pages that actually convert visitors into customers, the email campaigns that don't get immediately deleted, the product descriptions that make you add to cart, and the ads that stop you mid-scroll. Basically, if words are doing the heavy lifting in your marketing, there's probably a copywriter pulling the strings.

But it's not just about stringing pretty sentences together. A copywriter is part strategist (figuring out what your audience actually cares about), part psychologist (understanding what motivates people to take action), and part translator (turning your expertise into language that normal humans understand and respond to).

We research your business, get inside your customers' heads, craft messages that resonate, and write copy that sounds like you—just, you know, the version of you that knows exactly what to say to make people want what you're offering.

(TL;DR: We talk. I research, strategize, write, edit, refine the material with you. Then you make $$$)

First, we talk. This isn't small talk—it's detective work. I need to understand your business, audience, goals, and what makes you different from everyone else.

Then, I dive deep into research mode. I'm stalking your competitors (professionally, of course), analyzing your industry, and getting inside your ideal customer's head. I'm also immersing myself in your brand voice, your existing materials, and anything else that helps me understand you.

Next comes the strategy. Before I write a single word, I'm mapping out the message. What's the core problem we're solving? What's the main benefit we're highlighting? What action do we want people to take? This is where psychology meets marketing.

Then I actually write the thing. Headlines, body copy, calls-to-action—the whole shebang. This part looks effortless but involves a lot of writing, rewriting, and deleting things that sounded brilliant at 2am but decidedly less so in the light of day.

Finally, we refine it together. I'll send you what I've created, we'll talk through any tweaks, and I'll revise until it feels just right. At the end of the day, these are your words representing your business—they just happen to be written by someone who knows how to make words work harder.

The whole process is collaborative, strategic, and very involved… which is exactly why it works.